J. Webster and J. Cornolo, "Comparison of European and Asian Morphology", in Proc. of 4th Int. Conf. on 3D Body Scanning Technologies, Long Beach CA, USA, 2013, pp. 238-242, http://dx.doi.org/10.15221/13.238.
Comparison of European and Asian Morphology
James WEBSTER, Jeremy CORNOLO
Oxylane Research, Villeneuve-d'Ascq, Lille, France
Due to the increase in global brands the effect of geographic origin and racial background on morphology has become increasingly important when developing sizing systems. Previous research has identified that there are significant morphological differences between countries. It has been suggested that the variations of body dimensions of different groups can be observed in terms of overall body size and bodily proportions. Therefore, it is crucial for global brands to understand the differences in morphology across the different regions they trade in, and to determine if one sizing system is capable of providing good fit across all regions. This paper aims to determine the key differences between Asian and European populations with regards to key anthropometric measurements.
To determine the difference between the two populations, 6000 adult 3D scans were analysed (2200 Chinese, 3800 European (French and Spanish), with 32 body measurements extracted. The data was categorised into 4 groups: Chinese male, Chinese female, EU male and EU female. Initially, the two populations were analysed with regards to the mean, 5th and 95th percentiles, for each of the 32 measures, enabling both the average population and range to be analysed. Secondly, statistical analysis was performed to determine where the key differences between the populations was and if these differences were significant.
The data analysis identified key differences between the morphology of the two populations with regards to both the mean and variation within the population for men and women. Significant differences were found for 14 and 16 of the 32 measures for men and women respectively. Further analysis identified that as well as differences in size, demonstrated by the analysis of individual measures, there were also significant differences in shape. Shape differences were highlighted through the comparison of the ratio of different measures. One example of this was leg length, where the Chinese population were found to have significantly shorter legs, when their overall height was equal to that of their European counterpart.
The results from this study identified that there are several differences between the European and Chinese populations with regards to both shape and size. It was found that the difference between the female populations was larger than that for the men, with a significant difference being found for a greater number of measures. These findings suggest that it is of interest to develop individual sizing systems for each region (Europe and Asia) to accommodate these differences and to maximise user satisfaction.
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