S.-H. Lin and K. Mammel, "An Analysis of Digital 3D Body Imaging Technology", in Proc. of 2nd Int. Conf. on 3D Body Scanning Technologies, Lugano, Switzerland, 2011, pp. 58-65, http://dx.doi.org/10.15221/11.058.
An Analysis of Digital 3D Body Imaging Technology
Shu-Hwa LIN, Kelly MAMMEL
University of Hawaii at Manoa, Honolulu, HI, USA
A web-based study was done to identify consumer satisfaction with digital 3-D body imaging and desire to adopt this technology for personal use. This study specifically targeted questions concerning how helpful and informative the 3-D body imaging software was in providing individuals a better understanding their body shape and how different apparel items fit their body, progress monitoring of body shape and size manipulation, and practical use during online shopping. A total of 361 participants, between the ages of 18 and 57, were asked to visit two websites where they could create two separate personal avatars with their body dimensions. The four objectives of this research were to determine: consumer satisfaction with 3-D body imaging technology, willingness to adopt this technology for body size and shape monitoring, willingness to adopt this technology for online shopping, and willingness to adopt this technology for custom clothing applications.
3d body imaging, virtual try-on, consumer satisfaction
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