A. Vuruskan and E. Bulgun, "Analysis of 3D Body Scanning for Body Measurement Extraction Considering the Cultural Context", in Proc. of 1st Int. Conf. on 3D Body Scanning Technologies, Lugano, Switzerland, 2010, pp. 316-326, http://dx.doi.org/10.15221/10.316.
Analysis of 3D Body Scanning for Body Measurement Extraction Considering the Cultural Context
Arzu VURUSKAN 1,2 , Ender BULGUN 2
1 Department of Fashion Design, Izmir University of Economics, Izmir, Turkey;
2 Department of Textile Engineering, Dokuz Eylül University, Izmir, Turkey
Besides developing new technologies, it is rather important to understand the consumer background in order to adapt new developments. Identifying consumer interest and willingness for 3D body scanning in apparel and fashion industry is crucial for the integration of scanning technology to a national size survey or customization activities. The aim of this research was to identify consumer interest and awareness or consumer reactions to body scanning considering the cultural context. Consumer opinions were first discussed by analyzing a sample group in Turkey. Two groups were created; first with the students and second with the academics. No age or gender limit was identified for this part of the survey. Consequently, another test group was created with male students for measurement extraction with body scanning, and a following questionnaire aimed to examine their reactions to the process after actually being body scanned.
Last part of the survey was intended for female participants. Two groups of sample sets were created for measurement taking. Participants in the first group were chosen from a German university and were measured by scanning; whereas the second group consisted of participants from Turkish universities and were measured by traditional anthropometric tools. Questions and observations aimed to identify the awareness of body scanning as well as the comfort level during measurement taking process.
The survey for examining consumer awareness and interest for scanning was realized as a part within a project, where the body scanning technology is analyzed with the aim of integrating this technology into a national size survey or apparel customization purposes. Turkey as a production country needs more customized solutions and technological investments for the maintenance and development of apparel and fashion industry. Besides this, a national size survey would carry importance considering the increasing population and consumer potential of the country. This study was important as a market survey; however, the limited number of participants was a limitation in the study. An extended survey would create more benefit to proceed further for possible applications such as a national size survey or made-to-measure developments.
Consumer reactions, 3D body scanning, national size survey
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